Website Services | The Solutions I Provide

Website Services: Elevating Your Online Presence with Professional Support

A successful website requires more than just an initial setup. What makes a successful website? Well, that depends on what you’ve created it for.

For some businesses, websites are just a landing page. Somewhere to send clients from a business card. For others, they perform the ‘transactional arm’ of a business that brings all of the traffic in from elsewhere. I.e., from social platforms. For many, their website is their shop window to the world.

Their website needs to work hard. I deal with small business websites that need to work hard. These are the sites that benefit from regular updates, strategic enhancements, and insightful analysis.

This is where my professional website services come in. As an online virtual assistant, with many years of practical website experience, I offer a comprehensive range of website services under my marketing services umbrella.

My website services include: Website Updates, SEO, Performance Analysis, Competitor Analysis, Analytics & Reporting. My aim? To keep your site fresh, visible, and competitive.

Ready to discover how these services can transform your website? Get comfy!

Website Updates

Refresh Relevant Content
Wondering why your once-valuable content is losing rankings? It probably needs updating.

Whether it’s blog posts, product descriptions, or industry news, I can help spring clean your pages and keep your site ahead of the competition. Perhaps you’ve got some pages that aren’t really doing that well? I can have a look at those too.

Reality check: Not all your pages are going to do amazing. When your competition is hitting the key position you want, you need a workaround. I can help with that too.

Don’t believe anyone who tells you otherwise… More on that subject another time.

Stay Informative & Useful
Your website should always serve as a valuable resource for your visitors, not a bonfire. Know your customer, understand what they want, and give it to them quickly and as effortlessly as possible! (This is why the likes of Amazon do so well.)

I can help ensure your content stays useful by keeping it updated with the latest information. The aim is for your website to meet the needs of your audience, improve user experience, and encourage repeat visits.

SEO for Websites

Increase Visibility
A site often takes multiple people with multiple skills to come together to create it. Guess what? What they do when they do come together isn’t always synergistic. This is a fact. I’ve experienced it more than once.

“Yeah, but you can just create a website using AI now.” Correct! Google is also penalising content generated by AI.

When getting noticed online is crucial, the last thing you want is all your (or AI’s) efforts to end up in the Google sin bin. I don’t know about you, but I’ve always felt there was something sinister about organic SEO. SEO is as much luck as it is design. Part skill part art, it’s digital witchcraft. Why do I think that? Because nobody can give you a straight answer about it.

Why? Because nobody knows. Everyone has a different opinion about pretty much everything SEO-related. Google changes its algorithm so frequently, it’s more like I ‘got no rhythm’ than an algorithm.

And for good reason. SEO is still plagued with black-hat practices and I got sick of being the frog in the pot.

Expert I am not (yet everyone in SEO is an executive). Practical and tried-and-tested I am. I offer my experience of SEO as a service to help increase your website’s visibility.

By optimising your site for search engines in the right way (which takes time and can’t be done overnight), I help ensure your business appears higher in search results.

Attract More Visitors
My SEO services aren’t just about ranking higher—they’re about attracting the right kind of visitors too.

Again, just like socials, we get wrapped up in vanity metrics. Not all traffic is good traffic, especially when it’s coming from sources you don’t want (like dodgy backlinks selling Viagra—true story).

I focus on drawing in users who are genuinely interested in what you have on offer and try to guide them towards becoming a paying customer.

With a tailored SEO strategy, I can help turn search engine visibility into meaningful website traffic. In short, I’ll treat your website like it’s my own.

Performance Analysis

Analyse Performance
Understanding your website’s performance is essential to maintaining its effectiveness.

I’m sure you’ve had the cold-call emails telling you for a small fee said company can give you a full evaluation. It’s rubbish—it can be done for free.

As a matter of course, I will provide you with detailed performance analysis so we can evaluate how your site is doing in terms of speed, user engagement, and other critical metrics of your choice. Pretty much nothing on your site should be done without this information in hand.

This analysis allows you to identify strengths and areas for improvement. By fixing any issues in the background, your website will function optimally and can even give it a boost in rankings.

Identify Improvements
I’ll work with you to set out a plan and implement targeted improvements.

My service includes working with your web team to optimise your site’s technical side, which can ensure a smoother, more efficient user experience. I’ll conduct regular performance check-ups as a matter of course, which will ensure your site remains competitive and efficient.

Someone with a wide overview at your side can be reassuring, especially when you’re stuck in a website rut with questions no one can answer.

Competitor Analysis

Learn Competitor Scores
Staying ahead of the competition requires understanding where you stand in relation to your peers.

My competitor analysis services provide insights into what your competitors are doing right, where they fall short, and where you can up your game and do better.

I will evaluate their strategies so you can position your site more effectively in the market.

See How You Can Improve
By comparing your website’s performance with that of your competitors and the market, I can gain insight into how to drive forward and offer an actionable plan to move ahead.

Analytics & Reporting

Monitor Website Analytics
Tracking your website’s performance is critical. Not doing so is like trying to run a fell race blindfolded. Trust me—you’re not going to get far without reflecting on the data.

When updates and changes are made, track their impact and tweak things over time. I offer analytics monitoring services to provide continuous insight into how your site is doing.

Using tools like Google Analytics, Search Console, AHREFS, Ubersuggest, and SEMRush, I can track important metrics. Visitor behaviour, traffic sources, and page popularity reports all help to keep you informed about your website’s performance.

Track Performance
My reporting services offer detailed insights into your site’s performance over time.

I generate reports as part of the work I do to help you and me understand how well your website is doing. When making suggestions whether to do something on a site, using the data can help inform decision-making to increase confidence in the time and money you’re likely to be investing.

With regular updates, I can help you stay on top of your site’s progress and make data-driven decisions to enhance its effectiveness.

In summary, I offer a range of professional website services that cater to the needs of small businesses looking to maintain and improve their online presence. Content updates, SEO, performance analysis, competitor insights, my services cut through the fog of digital witchcraft. My aim is to help you feel reassured that someone’s got your back and ensure your website remains relevant, competitive, and performing.