SEO Halifax: What You Need to Know Before You Pay for Help

Looking to improve your website’s SEO in Halifax? You know it’s key to getting found, but figuring out what actually works? That’s where most people get lost. That’s where I come in. A few years ago, our small business website looked sleek and professional, but our SEO ranking? A total disaster. We assumed that simply investing in a new website would magically fix our organic SEO traffic problem. But after discussing design and functionality with a web developer, we asked the big question:

We quickly learned that search engine optimisation (SEO) was an entirely different ball game to technically building, designing and writing content for a website. The problem was, we didn’t even know what to ask for to get the help we needed. We just wanted to be seen online. It was frustrating, and honestly, a little overwhelming. Website SEO has a reputation for being a minefield, full of shady tactics and misinformation. And while Google works hard to weed out spammy sites and black-hat strategies, knowing who to trust in this murky SEO world isn’t always easy.

Taking Control Of Our SEO Keywords Ranking

Eventually, I got fed up with our lack of progress. So, I did what any determined (and extremely stubborn) business owner would do, I figured it out myself. I spent months in the “learning zone,” testing strategies, and refining our content. The results? We went from 14 keywords in the top 10 (with just 2 in first place) to 143 keywords in the top 10, including 22 at #1 and 58 in positions 1-3. Our small Halifax business transformed from 100% foot traffic to 75% online inquiries, directly increasing our revenue. But here’s the painful truth, SEO keywords ranking is no weekend craft project. It took over a year of continuous optimisation, content overhauls, and careful analysis. Google doesn’t hand out top rankings for free. Your content has to earn them.

What SEO Optimisation Means For Small Business

If you’re launching a new website, adding fresh content, or introducing new products or services, you need to know one thing: SEO takes time. It requires monitoring, tweaking, and long-term planning. But that’s where I come in. I won’t promise you instant SEO results because no one (not even Google’s own engineers) fully understands the algorithm. But what I can promise is a proven, ethical approach to small business SEO in Halifax that delivers sustainable, long-term success.

• Proven – I have proof of what I can do and will happily share that with you.
• Ethical – I believe that good content and a tidy, well-maintained site are enough.
• Sustainable – Quality is more important than quantity.
• Long-Term – I started that SEO work back in 2019. Guess what? It’s still delivering smashing results.

And yes, you read that right–I’m here, doing SEO in Halifax! If you’re another local small business, we can meet up in person if you’d prefer. Sometimes, it’s just easier to talk things through face-to-face. I also offer other website services and additional virtual assistant services that could benefit your business.

The Truth About SEO Services

Sure, you can hire someone dirt cheap on platforms like Fiverr, or you can work with an agency who might just outsource your project to someone on Fiverr. (Make sure you verify that) Many promise big results, fast and cheap. You might even get led down the long, winding and increasingly expensive PPC path. But we all know– if something sounds too good to be true, it usually is. I know, as a small business owner, handing over your website’s SEO to a stranger can feel risky.
Can you trust them?
How do you know they’re doing the work they say?
Are they using black-hat tactics that could get you penalised by some Google update later down the line? 

Good SEO should be honest, authentic, be about sustainable growth – not quick tricks. As a small business you’ll want to rank for the right keywords, not just any keywords and those keywords should bring home the bacon (I learned that lesson too). Even if you don’t know what all those keywords are just yet, that’s okay. SEO keyword research is where the real magic of SEO begins, it’s also the bit I enjoy the most.

So Why Should You Let Me Be Your SEO Consultant?

I’m not the cheapest, but I am transparent, ethical, and results-driven. When you work with me, you get me, not a team, not an outsourced resource. Just SEO that works. I’ll be your SEO wingman, I’ve got your back. That means not taking clients who would raise any conflicts of interest. If I’m working with you, I won’t be working with your competitors. That would be just rude, right? Most importantly, I’ll treat your website as I would my own.

Not all companies do. How would I know? Because I have the battle scars to prove it. Once I’d learned more about SEO and what I was talking about, I felt more confident to ask for what our business needed from others. Let me tell you, I’ve heard all sorts of BS along the way and in the end I never did find that perfect SEO consultant. In the end, I had to become my own SEO expert. Trust is crucial when hiring an SEO specialist. I’ll be open and honest about everything, and I’ll make sure you understand exactly what’s happening at each step. Need local SEO? No problem. I can help you gain better visibility locally, ensuring your business ranks on Google Maps, directories, and location-based searches.

My Focus As Your SEO Freelancer?

My key SEO Services are;

• SEO content
• SEO optimisation 
• On-page SEO 

I like to focus on organic strategies that ensure your website isn’t just attracting clicks but also putting money in the till. Here’s what you can expect:

• A free site audit to identify quick wins and areas for improvement.
• SEO keyword research to find the terms that will help you rank higher and attract the right audience.
• Monthly SEO report so you can track progress and see exactly how your business is growing online.

I focus on long-term results, with strategies that will continue to benefit your business for years to come.

Are You Serious About Getting Found Online?

Without cutting corners, I can help your business achieve sustainable growth. Let’s work together to create an SEO strategy that fits your business’s unique needs.